Long time no see peeps! I'm starting this post with that greeting for a specific reason. I'm sure you've noticed over the past few months that I am not posting as much as I used to. There are several reason for this; some intentional and others not so much. The first was unintentional due to my not being able to really do proper nail art, a few repeated nail breaks (hello winter!) and generally just being crazy busy in RL. The other...has come about slowly. I read a lot of blogs - a lot. And once thing that I have noticed about the blogs that really stand out to me are the ones that don't post every day. And when they do - the posts are epic. This is called slow blogging and it's something that I have recently decided to embrace. I love blogging and I love sharing my passion not only for nails and nail but blogging itself with you all. And I plan to do more of that. But - I also want to make sure that whatever I post will be quality content. I no longer want to focus so much on quantity. So with that in mind I wanted to give all of you a rundown of some of the benefits of slow-blogging.
What is Slow Blogging?
I'm glad you asked! Slow-blogging is a term for bloggers who post less than five times a week. Some post once a week. Some post only once every two weeks. Some once a month. The purpose behind slow blogging is to go for the quality over quantity effect; to blog less but to blog better. To take time to create epic content that will truly engage your readers instead of posting not-so-epic content everyday.
Time to Create
Slow blogging allows you the space to invest more time and thought into your posts. Perhaps you want to do a series but posting every single day makes this hard. It can be hard to focus on a long term idea when you are too busy making sure you have Friday's post up. What I have found over the last few months is that by stepping back from posting everyday, my creativity has exploded. I have so many ideas for posts. Things that would never have occurred to me while I was focusing on the day to day of getting something posted. Ironically, taking a step back from blogging is making me a better blogger!
Quality over Quantity
I mentioned this above but I wanted to go into more detail about why this is so important. When I first started blogging I posted everyday. Everyday after work I would come home and bust out my nail polish and nail supplies and try to come up with something brilliant. Every. Single. Day. This was exhausting to say the least. Not only was it time-consuming but I always felt enormous pressure to post no matter what. This feeling persisted for quite sometime. And while I have a ton of posts that I'm proud of I also have some that if I'm honest with myself were not my best. That pressure to produce can give way to a feeling of panic. And so you post things that had you had enough time you probably wouldn't have bothered with.
Avoiding Blogger Burn Out
Blogging less has allowed me to have more time for the others things I enjoy. Like reading! I love to read but between work and then coming home to blog and then working on posts on the weekends as well I never had time for it. I didn't even realize how burned out I was from blogging until I stopped doing it for a little awhile. I still loved it - and I still do. But that time away was a breath of fresh air. I have seen so many bloggers try to keep up high volumes of content and creation and then begin to hate blogging and quit altogether. This has always made me sad and it's one of the reasons why I've made the choice to slow blog. I don't want to start hating something that I truly love doing.
Give Your Reader Your Best
This ties in to quality over quantity again (see how that keeps coming up?). I don't want to give my readers less than my best. Out of fear that people would forget my blog or wonder where I'd gone I would post things that I wasn't 100% happy with. Did you all notice this? Maybe. Maybe not. I never want to be mad at myself over what I post. I believe that perfection is a myth. All we can do is our best and often times what we think is sub-par others may love. That is all true. But you have to feel good about what you're producing. And the best way to do that is to take the time to put your best foot forward in what you post.
Slow Blogging Allows You to Diversify
Do you love Instagram and Facebook but never really have time to focus on those platforms? Or when you do you just regurgitate what you'd already posted on your blog? One thing of the name things blogging has taught me is that people get bored easily. They don't want to see the same posts, content and photos in three different places. Slow blogging allows you the time to create unique content for each platform and therefore will attract new readers but also keep your current readers engaged. For things that I don't see as worthy of an entire 500 word blog post I now do a mini-post for on Instagram. Or I will do a teaser of content to come on the blog.
So., what do you all think? Have you considered slow blogging? Do you do it now? And if so what are some the things you enjoy about it? Let me know in the comments!